Tier 1 Accounts Deserve More Than an Email
Enterprise accounts are bombarded with digital outreach. Physical touchpoints break through when digital channels fail.
Start SendingThe Problem
Account-based marketing programs live and die by their ability to engage decision-makers at target accounts. But the digital channels that ABM relies on (email, LinkedIn, display ads) are increasingly crowded. C-suite executives at enterprise companies have learned to tune out digital noise entirely.
The challenge compounds at the highest tiers. Your Tier 1 accounts, the deals worth $500K+, are the same accounts being targeted by every competitor in your space. Everyone is running the same plays: personalized emails, LinkedIn touches, targeted ads. The differentiation is zero.
ABM programs need a channel that physically cannot be ignored. A channel that does not compete with 200 other messages for attention. A channel that signals the level of investment worthy of a Tier 1 relationship.
The Solution
SealedSend adds a physical dimension to your ABM program that digital channels cannot replicate. A wax-sealed letter to a C-suite executive does not end up in a spam folder or get lost in a LinkedIn inbox. It arrives on their desk and demands attention.
Dimensional mail (physical mail with a unique form factor) generates 12%+ response rates for Tier 1 accounts. At $8 per letter, the cost-per-response for a sealed letter campaign is a fraction of what you spend on digital ABM tactics with lower conversion.
Teams that combine SealedSend with their existing ABM tech stack see dramatic pipeline acceleration. The sealed letter creates awareness and curiosity. The digital follow-up capitalizes on that attention. Together, they have generated $700K+ in pipeline from a single campaign.
Specific Applications
C-Suite Outreach
Reach enterprise decision-makers with sealed letters that bypass gatekeepers, executive assistants who screen email, and spam filters. A physical letter gets opened.
Event & Executive Dinner Invitations
Invite Tier 1 prospects to exclusive events with sealed invitations. The format signals exclusivity and drives higher attendance than email invites.
Content Delivery with QR Codes
Send sealed letters with QR codes linking to personalized content experiences, ROI calculators, or custom demo environments. Bridge physical to digital seamlessly.
Win-Back Letters
Re-engage churned enterprise accounts with sealed letters from senior leadership. Acknowledge the past relationship and present your evolved offering. Physical outreach reopens closed doors.
Multi-Threaded Account Penetration
Send sealed letters to multiple stakeholders at a target account simultaneously. Create internal buzz as recipients discover they all received personalized letters from your team.
The Numbers
How Teams Use SealedSend for ABM
Tier Your Accounts
Identify your Tier 1 and Tier 2 accounts. Sealed letters deliver the highest ROI for Tier 1 accounts where the deal size justifies the investment and personalization drives conversion.
Map Stakeholders
Identify 3-5 decision-makers and influencers at each target account. Send personalized sealed letters to each, creating a multi-threaded approach that generates internal discussion.
Personalize Each Letter
Use merge fields from your CRM to personalize each letter with the recipient name, company, industry challenges, and relevant case studies. Generic letters waste the physical format.
Coordinate with Digital
Time your sealed letter send to precede or follow a digital touchpoint. The multi-channel combination amplifies both channels.
Measure Pipeline Impact
Track sealed letter recipients through your ABM platform. Measure account engagement lift, meeting conversion, and pipeline generated against your digital-only baseline.
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Ready to Stand Out?
Send your first wax-sealed letter campaign today. No minimums, no contracts.
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